This expression of German is used by those who wish to refer to an artistic appreciation or lower objects notably below the quality. It also refers to the habit of recycling furnishings, whether modern or older. The word derives from the German word 'kitschen', which has the effect of hindering, and 'verkitschen' fraudulent conduct a business, or replace the goods acquired by another unwanted object, which reveals that the ordinary meaning of the word 'Kitsch' brings itself.
Its initial use was made in the field of decoration, as a refusal utensil true, then kitsch eventually became the new culture of corruption of forms of expression and crystallized by conventional cultural system in force. All this style recalls the intensity of emotions that come out of the pages of the books produced during Romanticism, which results in literary melodrama and works of popular slant. No wonder that the Kitsch arises precisely this romantic context, and extends posteriorly by other artistic spheres.
The main features of this style are the large-scale breeding, for example, the saints distributed with the intention of disseminating prayers and novenas, and replicas of famous paintings, the character of the works and a fake random nature that mixes various expressions at the same time.
Kitsch is often seen in art imagery, literary production, in music, in the design field, the various objects of day-to-day, as the famous souvenirs acquired on tours and utensils devotional, the tombs located in the vicinity urban centers, on the external sides of the evangelical churches, in nightclubs, motels, houses emerging social and other venues.
There is a style to one or another sector of society, because it is present both among the poor and among the higher social status. He is deeply related to mass production characteristic of the postmodern world, driven by a runaway consumerism, which generated a paltry art.
Theodor Adorno, Hermann Broch, and Clement Greenberg were theorists who contributed most to disseminate the concept of kitsch, in contrast to the works of modern and avant-garde. Adorno relates to the artificial consciousness; Broch inserts in the opposite pole of the inventive production, meanwhile, Greenberg understands how the art of the replicas, feelings and simulated dependence of academic standards.
The kitsch style tears all the lines that separate the beautiful from the ugly, the good the bad taste, and convinces the individual uninitiated in the intricacies of art, to find this form of expression, he was faced with the highest cultural production. The elements that compose it are always theatrical, sensual, emotional and excessive.
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